Overview
Fenwick sells grocery and pantry goods online, where the product catalog changes constantly — new stock, updated prices, seasonal items. Their old website wasn’t built to keep up. Every catalog update meant manual work, and customers searching for specific items often couldn’t find what was actually in stock.
The Challenge
A look at the site and catalog process turned up a few recurring issues.
✓ The website was running on a legacy platform that made updates slow.
✓ Product listings didn’t reflect current stock or pricing in real time.
✓ On-site search struggled to return relevant results.
✓ Customers left the site when they couldn’t quickly find what they were looking for.
Our Strategy
The plan focused on modernizing the platform and making the catalog work the way a grocery site needs to.
Phase 1: Platform Migration
✓ Migrated the legacy site to a scalable WordPress build.
✓ Structured the catalog so it could grow without slowing the site down.
✓ Set up a backend the team could manage without needing developer help for every change.
Phase 2: Catalog & Search
✓ Connected product data so listings update in real time as stock changes.
✓ Rebuilt on-site search to return more accurate, relevant results.
✓ Improved product page layout to highlight availability and pricing clearly.
Results
✓ The product catalog now updates in real time, reflecting current stock and pricing.
✓ On-site search returns more relevant results, helping shoppers find items faster.
✓ Add-to-cart activity improved as customers found what they were looking for more easily.
Client Testimonial
“Before this, updating prices or marking something out of stock meant waiting on a developer. Now the site reflects our inventory as it changes, and customers can actually find what they came for.” — Owner, Fenwick