Overview
Dashrill is a food and meal delivery service where every minute between “add to cart” and “order placed” affects whether a customer finishes checking out. Their old website ran on a slower, outdated setup that hadn’t kept pace with how people order food online. Checkout felt like a chore, and mobile visitors — the majority of their traffic — were the ones who noticed it most.
The Challenge
A review of the site surfaced a few clear problems.
✓ Checkout took too many steps for a food delivery app.
✓ Mobile pages loaded slowly, especially during busy ordering hours.
✓ The ordering flow wasn’t built with WordPress in mind, so updates were slow and clunky.
✓ Customers were dropping off before completing their order.
Our Strategy
The plan focused on rebuilding the ordering experience from the ground up on WordPress.
Phase 1: Platform Rebuild
✓ Migrated the site to a modern WordPress build suited for high-traffic ordering.
✓ Restructured the backend so menu and pricing updates could go live instantly.
✓ Set up a clean foundation built for speed from the first load.
Phase 2: Checkout & Ordering Flow
✓ Designed a custom ordering flow with fewer steps between browsing and checkout.
✓ Simplified the cart experience so customers could edit orders without starting over.
✓ Optimized every checkout page specifically for mobile devices.
Results
✓ Checkout is faster, with fewer steps standing between browsing and ordering.
✓ Fewer customers abandon their cart partway through checkout.
✓ The mobile site now loads in under 2 seconds, even during peak hours.
Client Testimonial
“People order food when they’re hungry, not when they have patience to spare. Once the checkout got faster, we stopped losing orders to people just giving up halfway through.” — Owner, Dashrill
Key Takeaway
For a food delivery brand, checkout speed isn’t a technical detail — it’s the difference between a completed order and a lost customer.