Argent Loop: A Redesign That Turns Search Visitors Into Demo Requests

Argent Loop offers technology solutions to business buyers. The team wanted its website to explain the product clearly and bring in qualified leads. We rebuilt the site around how buyers search.

Buyers search for solutions to a problem. They do not search for a company name. Argent Loop’s old pages did not speak to those searches. The site also made it hard to book a demo. That meant interested visitors could slip away.

We redesigned the site in three phases. Each one moved buyers closer to a demo request.

• Built a page for each solution the company offers.
• Wrote in plain language for busy buyers.
• Used clear headings that match search terms.
• Removed content that did not help the buyer.

• Researched the terms buyers use to find solutions.
• Updated titles and page copy to match.
• Added comparison content for buyers who are weighing options.
• Linked related pages together.

• Placed demo buttons where buyers need them.
• Shortened the demo request form.
• Explained what happens after a request.
• Improved page speed on every key page.

• Solution pages began ranking for key solution keywords.
• Buyers could understand the product faster.
• The demo path was clear on every page.

• Demo requests increased from organic traffic.
• Domain authority improved.
• The site became a stronger source of qualified leads.

The new site explains what we do in a clear way. More of our demo requests now come from search.

— Marketing Lead, Argent Loop