Ashlar Works: A Redesign That Brings in Local Quote Requests

Ashlar Works is a construction company that serves local clients. Most of its work comes from people who search for a builder nearby. The team needed a website that showed its work and made it easy to ask for a quote.

Local clients compare a few builders before they call. Ashlar Works was hard to find in local search. Its service pages were also thin. They did not explain the work clearly, so visitors had little reason to reach out.

We redesigned the site to do two things. It had to show up in local search, and it had to make asking for a quote simple.

• Added the areas Ashlar Works serves to key pages.
• Kept the company’s details the same across the site.
• Made the phone number and address easy to find.
• Built a layout that loads fast on phones.

• Gave each service its own page.
• Explained each step of the work in plain words.
• Updated titles and headings for local searches.
• Linked service pages to related projects.

• Added quote buttons to every service page.
• Kept the quote form short.
• Showed past projects next to each service.
• Reviewed the form after launch to keep it working well.

• Local search presence improved.
• Service pages were clearer and better optimized.
• Visitors could ask for a quote in a few steps.

• Quote requests grew steadily.
• Local visitors found the company more often.
• The site became a reliable source of new projects.

The new site shows our work the way we want it seen. Quote requests have grown steadily, and many come from our local area.

— Owner, Ashlar Works