Overview
CargoTrail runs a busy freight and shipping operation, and its website is a daily tool for customers and staff alike. Before this project, the site was slowing the business down instead of supporting it. Customers had no way to get quotes or track shipments without calling in, and the team needed a rebuild that could keep pace with a growing operation.
The Challenge
A review of CargoTrail’s website surfaced clear gaps in speed, self-service, and design.
✓ Product and service pages loaded slowly, especially on mobile
✓ Getting a shipping quote required a phone call or email
✓ Shipment tracking lived on a separate page with no live status
✓ Support staff fielded repeat “where’s my shipment” calls daily
✓ The site’s design no longer matched the scale of the business
Our Strategy
The rebuild focused on two priorities: giving customers self-service tools and making the site fast enough to support them.
Phase 1: Speed and Self-Service
✓ Optimized image delivery and cleaned up unused code sitewide
✓ Moved to a lighter, faster hosting setup
✓ Added an on-site quote request form to replace email and phone requests
✓ Rebuilt every page for a clean mobile experience
Phase 2: Tracking and Support
✓ Integrated live shipment tracking into the main site navigation.
✓ Connected tracking data directly to the customer-facing dashboard.
✓ Reduced reliance on support staff for routine status checks.
✓ Documented the new setup so CargoTrail’s team can manage updates going forward.
Results
✓ Tracking requests submitted through the website increased.
✓ Site performance improved sitewide, including on mobile.
✓ The quote process was streamlined into a simpler, faster request.
Client Testimonial
“We needed a site that worked as hard as our drivers do. Customers can now get a quote and track a shipment without ever picking up the phone.”
— Operations Manager, CargoTrail
Key Takeaway
A logistics website succeeds when it removes friction, not just when it looks better. CargoTrail’s rebuild shows that speed and self-service tools directly reduce support load while giving customers more control over their own shipments.