Overview
Cedar & Stone is a lifestyle brand with a catalog spanning several product lines. The site had grown quickly, and with that growth came overlapping pages, thin content, and search listings that didn’t stand out from competitors. Digital Agency Marketing (DAM) was brought in to sort it out.
The Challenge
A content audit revealed issues that were quietly working against the brand.
- Several pages had near-identical content competing against each other.
- Product and collection pages lacked structured data for search engines.
- Page content read more like filler than something written for the customer searching.
Our Strategy
DAM’s plan addressed both the technical setup and the substance of the content itself.
Phase 1: Technical Foundation
- Implemented structured data across product and collection pages.
- Identified and resolved duplicate content across similar pages.
- Set canonical tags where overlapping content couldn’t be removed.
Phase 2: Content Restructuring
- Rewrote page content to reflect what each page was uniquely about.
- Reorganized collection pages to remove redundant groupings.
- Strengthened on-page copy around the brand’s actual product details.
Results
- Rich snippets became eligible to display for key product and collection pages.
- On-page content restructuring gave each page a distinct purpose.
- Duplicate content issues were resolved across the site’s product lines.
Client Testimonial
“We had pages fighting each other in search without knowing it. Once that was sorted out, our best pages finally had room to perform.”
— Brand Manager