How Everbloom Florals Improved Product Search Visibility?

Everbloom Florals sells arrangements and bouquets online, with a catalog that changes with the seasons. Despite a strong product range, most listings weren’t showing up in product or image search, and shoppers browsing by category weren’t finding what they were looking for. DAM was called in to fix it.

A look at the product pages showed a few consistent gaps.

• Product descriptions were short and nearly identical across listings.
• Images had no alt text, so they were invisible to image search.
• Category pages weren’t structured in a way search engines could index cleanly.

DAM’s plan focused on making individual products and categories easier to discover.

• Rewrote product descriptions to be distinct and search-relevant.
• Added descriptive alt text to product and category images.
• Adjusted product titles to reflect how shoppers actually search.

• Reorganized category pages around clearer, more logical groupings.
• Fixed duplicate and thin category pages competing with each other.
• Added supporting copy to category pages to strengthen relevance.

• Product visibility improved across search results for seasonal and everyday arrangements.
• Image search optimization gave product photos a real chance to be found.
• Category pages indexed better once duplicate and thin pages were resolved.

“We didn’t realize how many of our photos weren’t even searchable. Fixing the basics on our product pages made a noticeable difference.” — Owner, Everbloom Florals

For a visual product like flowers, search visibility depends on details that are easy to overlook — image tags, unique descriptions, and clean category structure. Everbloom’s improvement came from getting those fundamentals right.