Overview
Harlow Dental Studio is a dental practice serving patients across New York. The practice had a loyal patient base, but new patient calls from search were inconsistent. The website wasn’t showing up for the everyday searches people run when looking for a new dentist, and the practice wasn’t appearing in the local map results that drive most dental appointments.
The Challenge
A review of the practice’s online presence pointed to a few specific problems.
✓ Service pages didn’t clearly address common patient concerns and questions.
✓ The practice’s map pack presence was inconsistent across search results.
✓ Key service terms weren’t ranking well against other local practices.
✓ There was no clear tracking connecting website visits to actual patient calls.
Our Strategy
The plan focused on strengthening both organic rankings and local map visibility together.
Phase 1: Service Page & Content Optimization
✓ Rewrote service pages around the questions patients actually search before booking.
✓ Improved page titles and headings for key dental service terms.
✓ Added clear calls to schedule an appointment on every service page.
Phase 2: Local & Map Pack Visibility
✓ Optimized the Google Business Profile with accurate services and hours.
✓ Built consistent local citations across dental and healthcare directories.
✓ Set up call tracking to measure which pages generated new patient calls.
Results
✓ New patient calls increased as the practice became easier to find and contact.
✓ Search rankings improved for key services across the practice’s core offerings.
✓ Map pack visibility strengthened, putting the practice in front of more nearby searchers.
Client Testimonial
“Most new patients used to come from referrals alone. Now we’re getting calls from people who found us through search, and they’re booking without us having to do anything extra.” — Practice Manager, Harlow Dental Studio