Overview
Crestview Realty Group needed ad campaigns that could drive leads for specific property listings. Before this project, ads weren’t tied to individual listings, and budget wasn’t being directed toward the keywords producing the most leads.
The Challenge
A review of the existing campaigns showed where the strategy was falling short.
- Ads weren’t built around specific listings, so messaging stayed generic.
- Lead form submissions were low because ads didn’t connect clearly to the properties being promoted.
- Budget was spread evenly across keywords regardless of how they performed.
- There was no process for shifting spend toward the listings and keywords generating leads.
Our Strategy
The plan focused on two priorities. First, build ad campaigns targeted to specific listings. Second, reallocate budget toward the keywords and campaigns producing the most lead form submissions.
Phase 1: Listing-Targeted Campaign Creation
- Built individual ad campaigns tied to specific property listings rather than generic search terms.
- Matched ad copy and images directly to each listing’s details and location.
- Connected campaigns to lead capture forms specific to each property.
Phase 2: Budget Reallocation to Top Performers
- Tracked lead form submissions by campaign to identify which listings and keywords performed best.
- Reallocated budget away from underperforming keywords and toward top-performing campaigns.
- Adjusted bidding on high-performing listing campaigns to maintain visibility.
Results
- Listing-targeted ad campaigns were created for the group’s active properties.
- Lead form submissions increased as ads matched more closely to specific listings.
- Ad budget was reallocated to the keywords and campaigns generating the most leads.
Client Testimonial
Buyers respond to ads that actually match the property they’re interested in. Once our campaigns were built that way, we started seeing more form submissions come through. — Broker, Crestview Realty Group