Overview
Kestrelane operates in aviation and travel, where booking is the core of the business and customers come from all over the world. Their previous site relied on a third-party booking tool that didn’t fit naturally into the rest of the site, and it offered no way to serve travelers in their own language.
The Challenge
A review of the booking experience and site performance revealed a few specific gaps.
✓ The booking process felt disconnected from the rest of the website.
✓ There was no support for languages beyond English.
✓ Page load times were slow, particularly on booking and itinerary pages.
✓ International visitors were leaving the site before completing a booking.
Our Strategy
The plan focused on building a booking experience made for a global audience.
Phase 1: Custom Booking Portal
✓ Built a custom booking portal natively on WordPress.
✓ Integrated booking directly into the site instead of relying on an external tool.
✓ Streamlined the booking steps to reduce friction for travelers.
Phase 2: Global Reach & Performance
✓ Added multi-language support so international travelers could book in their own language.
✓ Optimized page speed across booking and itinerary pages.
✓ Tested the experience across regions to confirm consistent performance.
Results
✓ The booking portal now runs natively on WordPress, integrated with the rest of the site.
✓ Multi-language support has made booking accessible to a wider range of travelers.
✓ Page speed optimization reduced bounce rate on key booking pages.
Client Testimonial
“Travelers don’t want to fight with a booking tool that feels like it belongs to someone else. Having everything built into our own site, in the traveler’s own language, made a real difference.” — Owner, Kestrelane
Key Takeaway
For an aviation and travel brand, booking has to feel native to the site and accessible to every traveler — not bolted on as an afterthought.