Overview
Larkveil is a fashion retailer where most shoppers browse and buy from their phones. The existing storefront was built desktop-first, and mobile shoppers were the ones paying the price in slow load times and hard-to-read sizing details.
The Challenge
A review of Larkveil’s mobile experience surfaced several issues affecting both conversions and returns:
- Product pages loaded slowly on mobile devices
- Navigation menus were difficult to use on smaller screens
- Sizing information was buried or missing on product pages
- Customers were guessing at fit, which led to a high volume of returns
Our Strategy
The rebuild centered on two priorities: make the mobile shopping experience fast and easy to navigate, and give customers the sizing confidence they needed before checkout.
Phase 1: Mobile-First Storefront Rebuild
- Rebuilt the storefront with a mobile-first layout and navigation.
- Optimized product images and page elements for faster mobile load times.
- Simplified the path from product page to checkout on smaller screens.
Phase 2: Size & Fit Guidance
- Added a size and fit guide directly on each product page.
- Included measurement details tailored to Larkveil’s specific clothing lines.
- Positioned fit guidance where customers could see it before adding items to cart.
Results
- Rebuilt the storefront for a faster mobile shopping experience.
- Integrated a size and fit guide, which cut down return rates.
- Average order value increased after the redesign.
Client Testimonial
“We used to lose mobile shoppers before they even reached checkout. The new site keeps them moving, and the fit guide has cut down on the guesswork that led to so many returns.”
— Ecommerce Manager, Larkveil Fashion
Key Takeaway
Larkveil’s growth came from solving two separate problems with one rebuild: slow mobile pages and unclear sizing. When shoppers could move faster and buy with more confidence, order value followed.