Overview
Trestware provides business software and services to companies looking to modernize how their teams work. Before this project, the company had a strong product, but the website wasn’t set up to turn visitors into real leads.
The Challenge
A review of Trestware’s website revealed several barriers standing in the way of lead generation.
✓ The website felt outdated and didn’t reflect the quality of the product.
✓ Key pages didn’t clearly explain what Trestware offered or who it was for.
✓ Navigation made it hard for visitors to find the information they needed.
✓ There was no clear path guiding visitors toward making an inquiry.
✓ Forms and calls to action were inconsistent across the site.
Our Strategy
The plan addressed the website in two stages: first the redesign itself, then the systems built to turn visitors into leads.
Phase 1: Website Redesign
✓ Redesigned the website with a clearer structure and stronger messaging.
✓ Rebuilt key pages to speak directly to Trestware’s target audience.
✓ Simplified navigation so visitors could find what they needed faster.
✓ Improved page layouts to guide visitors toward the next step.
Phase 2: Lead Generation Setup
✓ Added clear, consistent calls to action across every key page.
✓ Built simplified forms to reduce friction at the point of inquiry.
✓ Set up a clear path from first visit to lead submission.
✓ Put tracking in place to see where leads were coming from.
Results
✓ The redesigned website led to stronger engagement from visitors.
✓ Visitors moved more easily from browsing to submitting an inquiry.
✓ Lead generation improved as the site gave visitors a clearer path forward.
Client Testimonial
Our old site wasn’t doing us any favors. Now it actually represents who we are, and we’re seeing real inquiries come through instead of visitors just leaving.
— Co-Founder, Trestware