Saffron Cart is an online store with a wide product range. The team wanted a site that was easy to browse and easy to find on Google. We redesigned the store with search and shopping in mind from the start.

Shoppers often search with a clear plan to buy. Saffron Cart’s old pages did not match those searches well.

The site was also hard to move through. Visitors added items to their cart, but many left before they paid.

We rebuilt the store in three phases. Structure came first, then product pages, then the path to checkout.

• Reorganized categories around how people search.
• Simplified the main menu.
• Made product filters easier to use.
• Built a layout that works well on phones.

• Rewrote page titles and descriptions for buying searches.
• Added clear headings to every category page.
• Improved product details and images.
• Linked related products together.

• Matched landing pages to what shoppers searched for.
• Made buttons and cart steps easy to spot.
• Cut extra steps before payment.
• Checked each page for fast loading.

• Product and category pages began ranking for high-intent queries.
• Shoppers landed on pages that matched their search.
• Cart abandonment dropped.

• Organic traffic grew month after month.
• More visitors reached product pages from search.
• The new structure made future products easy to add.

The new site is easier to use, and customers find what they want faster. We are glad we rebuilt it with search in mind.

— Founder, Saffron Cart