Scaling Smarter: The Orbit Analytics Website Transformation

Orbit Analytics sells a data dashboard product, and its marketing website is the primary channel for trial sign-ups. Before this project, the site was slow, hard to update, and losing potential users during sign-up. Orbit needed a rebuild that could support both current growth and future product expansion.

A technical and content review found the site was limiting growth rather than supporting it.

✓ Pricing and features pages loaded slowly, increasing drop-off.
✓ The trial sign-up form asked for too much information up front.
✓ Content updates required a developer for even small changes.
✓ New landing pages and integrations took weeks to publish.
✓ The site’s structure couldn’t easily support new product lines.

The rebuild was based on two priorities: faster performance and a content system the team could manage independently.

✓ Restructured code and assets to speed up key pages, especially pricing.
✓ Shortened the trial sign-up form to only essential fields.
✓ Moved optional onboarding details inside the dashboard post-signup.
✓ Tested page load improvements across desktop and mobile.

✓ Migrated the site to a flexible, self-service content platform.
✓ Gave the marketing team direct control over pages, without developer requests.
✓ Built page templates that support new integrations and features.
✓ Documented the system for faster onboarding of future team members.

✓ Trial sign-ups grew month over month following launch.
✓ Dashboard-related page speed improved sitewide.
✓ The site was rebuilt for scalable, long-term growth.

“We used to wait on developer time for every landing page. Now our marketing team ships pages the same week we plan them.” — Head of Growth, Orbit Analytics

For a SaaS company, the website needs to grow at the same pace as the product. Orbit Analytics’ rebuild shows that combining performance improvements with a flexible content system removes the bottlenecks that slow down marketing teams.