Overview
Palrovia runs its store on Shopify but had outgrown the default theme. Product pages looked like every other Shopify store on the market, and there was nothing on the site encouraging customers to explore beyond the first page they landed on.
The Challenge
A UX review of Palrovia’s Shopify store identified a few reasons visitors were leaving without buying:
- Product pages used a generic Shopify template with no distinct layout
- There was no wishlist feature for customers to save items
- The store offered no personalized product recommendations
- Bounce rate was high among first-time visitors
Our Strategy
The approach combined custom design with smarter personalization, so the store felt built around Palrovia’s catalog instead of a default theme.
Phase 1: Custom Product Page Design
- Designed custom product page templates specific to Palrovia’s catalog.
- Restructured product layouts to highlight key details that drive conversions.
- Rebuilt navigation so customers could move between related products easily.
Phase 2: Personalization Features
- Added a wishlist feature so customers could save items for later.
- Built a personalized recommendation system based on browsing behavior.
- Placed recommendations on product and cart pages to encourage repeat browsing.
Results
- Custom product page templates built for higher conversions.
- Wishlist and personalized recommendations added to the storefront.
- Bounce rate reduced within the first two months of launch.
Client Testimonial
“Our store finally feels like ours instead of a template every other Shopify brand uses. The wishlist and recommendations have given customers a reason to stick around.”
— Founder, Palrovia
Key Takeaway
Palrovia’s results show that a Shopify store doesn’t have to look like every other Shopify store. Custom product pages combined with personalization gave visitors a reason to stay and explore instead of bouncing after one page.