Winning More Calls From ‘Near Me’ Searches

Redline Auto Repair relies on local customers searching for repair services nearby. Before this project, the shop’s ads weren’t set up to capture “near me” searches effectively, and calls from ads were inconsistent.

The plan focused on two priorities. First, rebuild campaigns around local and “near me” search behavior. Second, add call-focused ad extensions and tighten targeting to lower cost per lead.

• Rebuilt location targeting to match the shop’s actual service radius.
• Optimized ad copy specifically for “near me” and location-based search queries.
• Adjusted ad scheduling to align with business hours so ads ran when the shop could take calls.

• Added call extensions so customers could call directly from the search ad.
• Set up call tracking to measure which keywords and ads were driving actual phone bookings.
• Narrowed targeting further to cut spend on searches unlikely to convert into leads.

• “Near me” search ads were fully optimized for the shop’s service area.
• Call bookings increased through the new ad extensions.
• Cost per lead was reduced as targeting became more precise.

Most of our new business comes from people calling right after they search. Once the call button was set up properly on our ads, we started seeing more of those calls come in. — Owner, Redline Auto Repair

For local service businesses, ad performance depends on showing up for the right searches and making it easy to call. Redline’s results show that tightening location targeting and adding call extensions turns more searches into real bookings.