UX
User Experience
Prioritize the discoverability of important information and the ability to complete key actions.
Website Redesign Services
Website Redesign Services for Better UX, Performance & Growth
We transform websites that no longer serve your users, content, SEO or business objectives. Our website redesign services focus on website structure, user experience, visual design, responsive development and SEO migration. We deliver the changes that will have the most impact on your website’s performance.
- Strategy-Led
- SEO-Aware
- Mobile-First
- Conversion-Focused
- Custom Web Design
- Responsive Design
- UI/UX Design
- Landing Pages
- Ecommerce Websites
- Website Redesign
- Website Maintenance
Our Services
What Our Website Redesign Services Include
We do more than re-design your website. We take a look at how it currently operates and improve those elements that hold it back.
Website Strategy
We analyze your objectives, target audience, content strategy, information architecture and technical structure to determine changes and optimizations.
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User Experience & Website Architecture
We optimize the website’s information architecture, navigation and user flows to help users find and do what they need.
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UI/UX Design
We develop a set of visual design patterns that will build a strong brand presence and establish trust with your audience.
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Responsive Design
We adapt the layout and components for different screen sizes and resolutions and perform the tests on Android and iPhone.
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SEO Friendly Redesign
We take care of all SEO elements, including URL structure, content, metadata, internal linking and redirects to support your website’s search engine presence during the transition.
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Development & Launch
We code, test and launch your website to ensure it is ready for action and performs as expected from day one.
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Trusted by Growing Businesses
Businesses That Trust Our Web Design Expertise
We create custom, responsive websites that help businesses build credibility, improve user experience, and turn more visitors into customers.
Redesign Impact
What a Website Redesign Can Improve
STRUCTURE
Website Structure
We will improve navigation, structure, internal cross-linking, and page organization.
DESIGN
Visual Design
We will develop a visually compelling design that elevates your brand’s content and supports its message.
MOBILE
Mobile Experience
We will optimize the layout and design for mobile devices, as well as desktop computers.
SPEED
Website Performance
We will optimize front-end code and fix any bugs and glitches.
SEO
SEO Foundation
We will safeguard critical URLs, website content, internal cross-links, and metadata during the redesign.
Warning Signs
Is Your Website Holding Your Business Back?
A website does not have to be old to require redesign, and even those that were recently created can hinder the development of a business if they fail to accommodate the needs of its users. Here are some of the most common signs that it is time to rethink your website.
Sign 01
Poor User Experience
Potential customers do not understand, struggle navigating or using vital elements on your website and leave without further interaction.
Sign 02
Unclear Messaging
People cannot identify who you are or what you do at a glance. If the first few seconds on your website do not communicate what you offer clearly enough, then it is probably too late to engage them.
Sign 03
Confusing Navigation
The website has essential pages that are not easy to locate due to confusing menus and differing page layouts.
Sign 04
Poor Conversion Funnel
Visitors to your website are looking to take specific actions such as contacting you, purchasing from you, or making inquiries, but the steps required to do so are not clear or intuitive enough for them to feel comfortable doing so.
Sign 05
Poor Mobile Experience
Menus, forms, or page layout do not translate well on smaller screens.
Sign 06
Technical or SEO Limitations
You cannot easily add new pages, fix bugs, or take other actions to improve performance or search engine presence.
Keep & Improve
Redesign Doesn't Mean Starting From Zero
Some parts of your site are worth keeping. We work out which ones before we touch anything.
Keep what works
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Valuable content
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Pages that already perform well
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Existing URLs where it makes sense
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Useful integrations
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Conversion paths that do their job
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Brand elements worth preserving
Improve what doesn't
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Confusing navigation
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Outdated layouts
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Weak page structures
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Mobile usability
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Technical limitations
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Unclear conversion paths
Refresh vs Redesign
Do You Need a Website Refresh or a Full Redesign?
Not all websites require a complete redesign, sometimes a visual refresh or selective updates will suffice. A complete redesign works on the overall website structure, layout, and experience. If you are unsure which approach is best for your project, use this table as a guide.
We'll tell you honestly which one your site needs. We won't push a full rebuild by default.
| Area | Refresh | Redesign |
|---|---|---|
| Visual Updates | Yes | Yes |
| Page-Level Improvements | Yes | Yes |
| Information Architecture | Limited | Yes |
| UX Restructuring | Limited | Yes |
| Design System | Limited | Yes |
| Content Structure | Limited | Yes |
| Technical Foundation | Targeted Fixes | Broader Changes |
| SEO Migration Planning | Sometimes | Usually Required |
Our Process
Discuss Your Project
Our Website Redesign Process
Every project is built using the same process. It does not matter if a project is small or large, we take the same responsible path in building it. Here is how we approach every project in-house:
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Discovery & Audit
We perform an audit of the website, its traffic, content, SEO, UX, and technical foundation, and prepare a report with insights and recommendations.
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Strategy & Website Structure
We prioritize the project based on our findings and define page priorities and core website journeys in line with the business objectives.
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User Experience Redesign
We develop the website’s architecture, the skeletal structure of every page, and the foundation that will support the design and content.
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Visual Design & Prototyping
We design the visual concept of the website and produce a prototype for approval.
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Development & Testing
We develop and deliver the website, testing it thoroughly in the process to ensure compatibility across devices and browsers and to identify and address any bugs.
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Launch & Optimization
We launch the website and continue to monitor its performance, fixing any issues that may arise based on user behavior and feedback.
SEO Migration
How We Protect SEO During a Website Redesign
A website redesign can have a negative effect on your search presence if there are changes to URLs, content, internal links, metadata, or other SEO-related attributes. All of these are taken into consideration and controlled during the development process to avoid any post-launch SEO issues.
Step 1
Before Launch
- Current URLs and rankings
- Pages that bring in real search traffic
- Metadata on key pages
- Internal links, so nothing points to a dead page
- 301 redirects mapped from old URLs to new ones
- XML sitemap updated for the new site
- Staging and indexing settings
Step 2
After Launch
- Full website crawl
- Google Search Console review
- Analytics and ranking review
- Redirect checks
- Indexing checks
- Ongoing monitoring of organic visibility
We can't promise that your rankings will stay exactly where they are. The approach we propose allows us to mitigate the risks of SEO loss during the website redesign.
Page Experience
Built for Better UX, Performance & Accessibility
Website redesign can not only improve the visual appearance of your online offering but also convert it into a highly functional space for your customers.
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User Experience
Straightforward navigation, the well-organized page layout, and the clearly defined user journey from clicking the link to taking action contribute to a positive UX.
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Performance
Core Web Vitals are part of our performance optimization strategy, and we take care of your website's speed and responsiveness during the redesign.
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Accessibility
We take special care in making the text scannable, using appropriate color contrast, and ensuring keyboard navigation is intuitive.
Client Results
What Our Web Design Delivers in the Real World
See how our web design work helped businesses improve user experience and turn more visitors into customers.
FOUND, THEN BOUGHT
Saffron Cart
- Ranked for high-intent queries.
- Organic traffic grew in 4 months.
- Cart abandonment dropped.
NICHE SEARCH WINS
Atlas Inkwell
- Optimized niche product pages.
- Created journaling and calligraphy content.
- Organic sales improved.
LOCAL, TRUSTED CARE
SABLE CARE
- Ranked for local health searches.
- Created trusted health content.
- Patient inquiries grew monthly.
KEYWORDS TO DEMOS
ARGENT LOOP
- Ranked for solution keywords.
- Demo requests increased organically.
- Domain authority improved in 5 months.
LOCAL, STEADY QUOTES
ASHLAR WORKS
- Improved local search presence.
- Optimized service pages.
- Quote requests grew steadily.
Why DAM
Why Businesses Choose DAM for Website Redesign
Many agencies can build a website that looks great. We prefer to begin by understanding the unique challenges your business faces.
Strategy Before Design
We build the underlying strategy and business priorities before the pretty pictures.
SEO-Aware From Launch
SEO is considered from the very beginning of the redesign and migration.
Built Around Visitor Needs
We organize the website around what your customers need and want to accomplish.
Custom Layouts
We will design a custom layout unique to your business rather than using a cookie-cutter approach.
Conversion-Focused
We will build landing pages with a clear call to action, not just something that looks good.
Ongoing Analysis
We will keep looking at your website to see what is working and what isn’t long after launch.
We support companies all across the United States, which is why we can also consider how a website redesign fits into your broader marketing efforts.
Harrison Doyle
Website Redesign Director
Tobias Lindqvist
UIUX Design Manager
Rafael Montenegro
Front-End Development Lead
Gareth Pemberton
Technical SEO Migration Analyst
Redesign Project Manager
Hana Suzuki
Start Your Redesign
Ready to Redesign Your Website?
Tell us what’s not working on your current website. We’ll review it and share our recommendations on how a redesign can improve user experience, website structure, performance, and SEO.
Got Questions?
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Website Redesign FAQs
Ready to Redesign Your Website?
Tell us what’s not working on your current website and we’ll share our recommendations.
Website redesign is when a company restructures their website to improve elements like the website structure, the user experience or site design, performance, or technical structure while retaining successful aspects of their current website.
You should consider a redesign when your current website is no longer helping you to reach your business goals. The main indicators that it’s time to redesign a website are poor user experience, inadequate mobile responsiveness, unclear sales funnel or call to action, restrictive content management system, or poor website performance.
A website refresh usually refers to making small adjustments to the current site, such as a new website theme or design. A redesign typically refers to a larger scale project that makes changes to the underlying structure of the website.
It might if proper 301 redirects are not put in place, old URLs are not taken out of Google Search Console, or if the technical and content changes break how the website used to function. However, these issues can be avoided with proper URL redirect management, content auditing, technical SEO review, and performance testing before launching the new website.
It depends on the size of the website, the complexity of the design, and the technical requirements of the project. We’ll give you an estimate after reviewing your website. As a rule of thumb, smaller websites take a shorter amount of time to redesign, and larger websites take longer.
The cost of a redesign depends on the number of pages contained within the website, the design complexity, and the technical requirements such as CMS, SEO, and migrations. We’ll review your website and share our recommendations and cost estimates during our discovery call.
Depending on the size and complexity of the website, a redesign typically includes strategy and discovery, information architecture and website structure, user experience and website design, responsive front-end development, search engine optimization, and pre-launch performance testing.
Possibly. We can redesign an existing WordPress website with minimal disruption to the current website. We’ll review your website and current WordPress theme, and identify what components should stay, what can be improved, and what to replace with different plugins or website functionality. If we feel that WordPress is not the best content management system for your website, we’ll let you know.
It depends on what content is being used, and the extent to which it contributes to achieving your business goals, or improving SEO. Our content auditing process will determine which content is performing well, and should be retained or improved upon. It will also show us what content is dragging down your website’s performance, and may need to be reworked or deleted.